THE HISTORY OF CFP
CFP Tyres (Pty) Ltd was established in 2001 with a warehouse in Utrecht, servicing the Northern KwaZulu Natal region. The company’s growth has been spectacular. New warehousing facilities have been opened every year to meet the high demand for our products and services. Today CFP has well-established distribution channels, giving it a direct marketing avenue and presence in the South African market
At the end of 2010, CFP has won the “TDAFA Tyre Importer of the Year Award” – a great achievement for CFP!
We have been delivering high quality products and effective services to a growing customer base since 2001.
Our strategy at CFP is to be proactive, innovative and responsive in providing our customers with the highest quality products available for their specific requirements.
CFP has established its reputation in the wholesale tyre business through its philosophy of treating its customers as its most important stakeholders. We achieve this by employing the best available people in their respective fields. A prime requirement is the desire to serve our customers rapidly, efficiently and knowledgeably, providing service and making a positive difference to our customers’ businesses.
THE CFP MISSION
- Our mission is to proactively market only the highest quality products and provide outstanding after-sales service at all times.
- To be admired for our passion, initiative and commitment to our customers, and
- To create a working environment that enables each person within the company to make a difference.
THE CFP VISION
- It is our vision to be widely recognized as one of the best leading tyre distributors in Southern Africa.
Message from our CEO:
As I look at our growth over the past few years, I am extremely proud of what we have achieved, and even more excited about our future. We have successfully transitioned from a local start-up to become a reputable international business, while earning our customer’s trust along the way.
At CFP Tyres, we have a clear vision of being a leading provider of quality tyre products, both nationally and internationally.
The industry is changing and the economy has forced companies to act differently.
We believe that CFP Tyres will yet again set new standards and make a difference in the African market by adding a quality product at a reasonable price to the end user.